10.1 TV COMMERCIAL
“Break the
Habit” – Child Obesity Ad Australia
This TVC aims to draw attention to the
epidemic of childhood obesity in Australia. The commercial take the
controversial view on the subject of parents who continue to feed their
children with junk food regardless of the damaging effects would cause them. The
advertisement play with metaphor to attract the viewer by comparing junk food
to drug abuse which helps to remind parents that junk food is a major
contribution of child obesity.
“Why am I
fat?” – Stop Childhood Obesity
This TVC aims to draw attention to the
epidemic of childhood obesity in Georgia. The commercial take the controversial
view on the subject of parents and child being obesity. The advertisement shows
that the child ask his mother “mom, why am I fat?” the message of this ads is parents
should be responsible towards their children.
“Eating Out”
– Childhood obesity
This TVC aims to draw attention to the epidemic
of childhood obesity. The commercial take the controversial view on the subject
of parents and child being obesity. The advertisement shows that the kids brag
about how well their father at eating large portion of food.
10.2 PRINT ADS
Below are the print ads that are related and
promoted child obesity awareness campaign globally.
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