Situation Analysis Chapter 7 : SWOT Analysis

7.1 STRENGHTS

The campaign will raise the level of awareness in Malaysian society towards the importance of practice a healthy lifestyle.
Helps to decrease the number of overweight and obese among children.
The campaign will be sponsored by Nestle, which is the leading company on nutrition, health and wellness.
Parents will be interested to know about the issues and how to overcome the problems, since there’s a lot of an overweight and obese child out there.
The campaign uses variation of media such as TV commercial, Exhibition Booth and website to deliver the message to audience in largely.
MASO as the supporting organisation, who study and do research on obesity, will give the good impact on the campaign.

7.2 WEAKNESSES

The campaign will be running in a short period of time.
Public do not concern much on public service announcement campaign.
Parents tend to ignore and care less about the issue due to time constraint and busy.
When they are in their comfort zone, it’s difficult to change their current lifestyle.
The issue of obesity among child is not being emphasized compared to obesity for adults.

7.3 OPPORTUNITIES

The number of overweight children is increased and doubled, that alarming the government.
The Malaysia government is getting serious about putting an end to childhood obesity among Malaysian.
In Malaysia there is no specific campaign to help create awareness amongst Malaysians on childhood obesity, thus there is not much direct competitor.
Develop partnership with health professional to gain more information on the issues.

7.4 THREATS

The restriction of how parents think of the issue and the campaign itself based on their lifestyle and culture.
People do not want to know unpleasant facts about them and their child.
Competitions from other campaign which deliver similar message or opposing message.
Developing country is a main factor leading to lack of healthier lifestyle.

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