Friday, December 13, 2013
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Situation Analysis Chapter 3 : Supporting Organization and Brand

3.1   SUPPORTING ORGANIZATION


3.1.1    ORGANIZATION OVERVIEW

Malaysian Association for the Study of Obesity (MASO) is an organization that does the research on obesity. It was established in 1994. With the aim to focus attention and stimulate the study of obesity in Malaysia including its causes, manifestations and prevention.


3.1.2    ORGANIZATION HISTORY

MASO was registered with the Registrar of Society on 15 February 194 with the name of Malaysian Society for the Study of Obesity (MASSO). It was officially launched by YB Datuk Napsiah Omar on 17 July 1994 at Kuala Lumpur. The Founding President for (1994 – 1995) was Dato’ Dr Ismail Merican, Deputy Director General of Health Malaysia.

In 1996, at the 3rd AGM, DR Ismail Noor was elected as President MASSO and its secretariat moved from Servier Ltd to Department of Nutrition and Dietetics. In 1998, MASSO changed its name to “Malaysia Association for the Study of Obesity (MASO)” to be in line with its international affiliate which is The International Association for the Study of Obesity (IASO) and other organization around the world.

MASO members mainly comprise on Nutritionist, Dieticians, Clinical Psychologist, Endocrinologist, Medical Doctor and other that related to health professionals. MASO aims to enhance the understanding of obesity including causes, manifestations and prevention.

MASOI is affiliated with the International Association for the Study of Obesity (IASO) since 1998, a Founding Member of the Asia Ocenia Association for the Study of Obesity (AOASO) since 1998 and Confederation of Scientific and Technological Associations Malaysia (COSTAM) since 2000.

MASO greatest achievement so far to jointly organise with IASO the International Congress on Obesity (ICO), a world congress on obesity held once in 4 years. The congress which will be held in KLCC Kuala Lumpur from 16 to 20 March 2014. 


3.1.3    ORGANIZATION OBJECTIVES

The objectives of MASO are:
  • Focus attention and stimulate the study of obesity in Malaysia including its causes, manifestations and prevention.
  • Provide an independent body of healthcare professionals involved in both basic and applied research into the subject.
  • Encourage research into all facets and prevention of obesity.
  • Provide a better understanding of obesity to healthcare professionals and to general public.
  • Seek affiliation with international bodies to ensure the best possible exchange of information about the study of the epidemiological, metabolic, nutritional, pharmacological, surgical, behavioural and educational aspects of obesity and its treatment.
  • To compile, print, publish and distribute brochures and /or journals by experts detailing information about obesity with the prior approval of the authority concerned.
  • To receive donations in the form of cash or bonds or share certificates from any person or group of persons so disposed on behalf of the Society and also to borrow or raise money and to invest and deal with money so derived for the purpose of enhancing the scientific study of and the cure for obese patients.


3.1.4    ORGANIZATION KEY PEOPLE

3.1.5    ORGANIZATION LOCATION AND CONTACT INFORMATION
  
3.1.6    ORGANIZATION SERVICES

        Educational Workshop
MASO organize a scientific conference on obesity every two years to aims of establishing and strengthening research, also provide a platform for exchange of experience in addressing issues on obesity, and share knowledge on current approach on obesity management.

        MASO camp
MASO has organized 11 camps benefiting over 300 individuals from lecturers, bank staff, government worker and student. It is a weight management camp for individuals with BMI 27 and above. The objective of the camp is to create awareness on healthy eating habits, importance of physical activity and behaviour adaptations. 
3.2         SPONSORING COMPANY


3.2.1    COMPANY OVERVIEW

Nestle is the world’s leading nutrition, health and wellness company. Headquartered in Vevey, Switzeland and was founded in 1866 by Henri Nestle. By keeping with the company philosophy to bring the best and most relevant product to people, wherever they are and whatever their needs, Nestle has grown to become the world’s largest food company offering more than 8,500 brands and 100,000 products. The company has more than 456 factories spread over 80 countries, and employ more than 283,000 people.


3.2.2    COMPANY DESCRIPTION

Nestle Malaysia commitment to provide quality products to Malaysians. Nestle began in Malaysia in 1912 as the Aglo-Swiss Condensed Milk Company in Penang and later, move to Kuala Lumpur in 1939. Since 1962, with its first factory in Petaling Jaya, Nestle Malaysia now manufactures its product in 7 factories and operates from head office in Muatiara Damansara. Nestle demonstrate through way of doing business by understanding the local nature of nutrition and health. Today, Nestle employ more than 5000 people and manufactures as well as markets more than 300 Halal products in Malaysia.  Brand name such as Milo, Nescafe, Maggi, Nespray and Kit Kat have become trusted household names and enjoyed for generations.


3.2.3    COMPANY HISTORY

In 1867, Henri Nestle a German Pharmacist launched his Farine Lactee, a combination of cow’s milk, wheat flour and sugar, saving the life of neighbours’ child. Nutrition has been the cornerstone of the ompany ever since. In 1905, the Nestle company meged with the Anglo-Swiss Condensed Milk Company, which the first condensed milk factory opened in Switzerland in 1866. Nestle entered into milk chocolate business in 1904 when Peter & Kohler Swiss General Chocolate Company produced milk chocolate under the Nestle trademark. The chocolate company later joined the Nestle Group in 1929.

While the original business was based on milk and dietetic food for children, the new Nestle grew and diversified its range of product such as the manufacturing of Lactogen in 1921, and in same years, a beverage containing wheat flour was marketed under the brand name of Milo. In 1983, Nescafe the world’s first instant coffee was introduced. Then 1947, the Maggi company, manufacturer of soups and bouillon merged with Nestle. Nestle continued to expand through the years with some major acquisitions.


3.2.4    KEY PEOPLE

MANAGING DIRECTOR OF NESTLE (MALAYSIA) BERHAD

Mr. Alois Hofbauer is the Managing director of Nestle Malaysia effective 1st February 2013. He assumed his position on the Company’s Board of Directors on 22nd February 2013 and he also responsible for the Singapore Region.

Mr. Hofbauer was previously the Managing Director of Nestle Sri Lanka. Under his leadership, the Company ended the years as one of the top 5 best performing companies on the Colombo Stock Exchange in term of market capitalization. Nestle Lanka has also seen a 20% growth and been awarded a number of prestigious accolades for the company’s contribution to the economic and social development of the country.

As an Austrian national, Mr Hofbauer career with Nesle begin in 1990 when he joined the Group as Management Trainee in Austria. He was later transferred to Hong Kong, in the first several assignments in the Greater China Region over the period of 15 years.

Mr Hofbauer has an immensely strong leadership track record in country management and deep understanding of business in Asia as he held many senior positions covering various businesses units including Coffee and Beverages, Dairy, Culinary, Confectionary, before taking on his first General Management role in 2004 as Head of the Nestle in Taiwan.


3.2.5    LOCATION AND SUBSIDIARIES

Corporate Office in Malaysia:

Nestlé (Malaysia) Berhad,
22nd Floor Menara Surian 22-1,
1 Jalan PJU 7/3, Mutiara Damansara,
47810 Petaling Jaya Selangor Darul Ehsan,
Malaysia.

Tel: 603-7965 6000
Fax: 603-7965 6767

List of location and subsidiaries of Nestle worldwide:
  • Algeria, Angola, Argentina, Australia, Austria
  • Bahrain, Bangladesh, Belarus, Belgium, Benin, Bolivia, Bosnia, Brazil, Bulgaria, Burkina Faso
  • Cambodia, Cameroon, Canada, Caribbean, Chad, Chile, China, Colombia, Congo, Costa Rica, Croatia, Cuba, Czech Republic
  • Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Fiji, Finland, France
  • Gabon, Germany, Ghana, Gibraltar, Greece, Guatemala, Haiti, Honduras, Hong Kong, Hungary
  • India, Indonesia, Iran, Ireland, Israel, Italy, Jamaica,  Japan, Jordan
  • Kazakhstan, Kenya, Korea, Kuwait, Lebanon, Macedonia, Malaysia, Malta, Mauritius, Mexico, Morocco, Mozambique,
  • Netherland, New Caledonia, New Zealand, Nicaragua, Nigeria, Norway,
  • Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Polynesia, Portugal, Puerto Rico, Romania, Russia
  • Saudi Arabia, Senegal, Serbia, Singapore, Slovakia, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Syria, Taiwan, Thailand, Trinidad and Tobago, Tunisia, Turkey
  • Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan
  • Venezuela, Vietnam, Zambia

3.2.6    BRAND MAJOR PRODUCT AND SERVICES

Nestle are recognize through their nutrition and healthier product. The company offer various range of product from baby food to cereals and even pet care product. Most of the brand and products accompany consumer’s lives from birth through adulthood, from breakfast to dinner at home and elsewhere.

  • Baby foods : Cerelac, Nan Ha 3, Nan Ha Grow 3.
  • Milk : Every Day, Lactogen, Nespray, Nestle Low Fat, Nestle Omega Plus, Nan Ha.
  • Cereals : Cookie Crisp, Corn Flakes, Fitnesse, Honey Star, Koko Krunch, Milo, Cheerios, Nestum.
  • Creamers : Coffee Mate.
  • Beverages : Milo, Nestea, Nescafe.
  • Culinary products : Maggi Noodle, Maggie Sauces, Maggi Flavour Solution, Maggi Recipie solution.
  •  Chilled dairy : Bliss, Nestle Fat Free Yogurt, Nestle Greek Yogurt, Smooth and Fruity Yogurt.
  • Ice Cream : Nestle Drumstick, Nestle La Cremeria, Nestle Mat Kool.
  • Confectionery & Chocolate : Kit Kat, Milo, Crunch, Milkybar.
  • Health Science : Peptamen, Nutren.
  • Performance Nutrition : Power Bar.

3.2.7    CORPORATE VISION AND MISSION

·         Mission
“Good Food, Good Life” is to provide consumers with best tasting, most nutritious choices in a wide range of food and beverage categories and eat occasions from morning to night.

·         Vision
To be leading, competitive, nutrition, health and Wellness Company delivering improved shareholder value by being a preferred corporate citizen preferred employer, preferred supplier selling preferred products.


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