8.1 PROPOSED PRIMARY TARGET AUDIENCE
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DEMOGRAPHIC:
- Age: 30 - 40
- Gender: Male and Female
- Education: Diploma, Degree, Master and above
- Occupation: Come from all different fields
- Income Range: RM1500 and above
- Race & Ethnicity: All races
- Geographical Location: Urban
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PSYCHOGRAPHICS:
- Perception: Consume healthy food and exercise regularly is important to maintaining the right BMI
- Learning: Printed media, Websites, TV commercial, friends and family
- Motivation & Needs: The health risk that will develop caused by obesity or overweight.
- Attitude & Personality: Positive thinker, serious and concern, enthusiastic, open minded, good in time management, ambitious
- Lifestyle: modern, busy, social
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