6.1 DIRECT COMPETITORS
NESLTE HEALTHY KIDS
In
2010, Nestle partnered with Nutrition Society of Malaysia (NSM) to roll-out its
healthy kids chapter. Launched in August 2010, the programme aims to create an
awareness campaign on nutrition and physical activity through interactive
method. They targeted school children aged between 7-12, parents and teachers.
Having
developed nutrition expertise over the decades, Nestle believes that it can
contribute to the knowledge of nutrition using education as a tool to help
young children understand the value of nutrition and physical activity.
Activities
for Nestle Healthy Kids Programme include:
- A parent-child workshop for them to discuss and learn about child nutrition and healthy lifestyle with experts.
- Nestle Healthy Kids Programme website which contains multimedia education tools such as interactive games to educate both parents and children about healthy lifestyle.
- School roadshow to deliver simple tips and message on healthy eating.
- Evaluation of nutrition education package for primary school – to improve knowledge, attitude and pratices on nutrition and physical activity among children, parents and teachers which start in early 2011.
The
healthy kids initiative has been running for several years in other countries
such as Australia, France, Brazil, Russia and has reached approximately four
million children worldwide. All programmes are designed in collaboration with
the health and nutrition professional bodies, national health authorities,
child nutrition experts and educational foundation. In south East Asia, country
such as Singapore, Thailand and Philippines have also implemented this
programme.
JOM MAIN BOLA CAMPAIGN
Baby
care brand Johnson’s baby has launched “Jom Main Bola” campaign this year to
encourage kids to get active by playing football and sweat it out during the
school holidays in June. The soccer camp is organised exclusively for children
four to nine years old. The two day camp held at the Kuala Lumpur Football
Association and headed by experienced and professional football coaches.
Besides
the two day camp, the campaign also includes the “Jom Main” zones at selected
Mydin hypermarkets, where parents and children can look forward to having some
football fun and excitement. The involvement of children in active sports
during school holidays hence may not be just a good way of spending the
holidays but just what may be needed by the overweight and inactive child.
The benefit of the campaign include
easier weight management, developing a healthy heart as well as building up
strong muscles and bones and developing the basic motor skills. Socially,
children who involved in physical activities would also be able to gain
self-confidence, strengthen their interactive skills, and build up their
capacities to work with team as well as control their emotions.
CAP’S HEALTHY LIFESTYLE CAMPAIGN
The
Consumers Association of Penang calls on consumer to keep away from products
that damage health and practise a healthy lifestyle. The consumption of
unhealthy foods rich in sugar, fat, salt and chemicals and the modern sedentary
lifestyle of Malaysians have led to steep rises in non-communicable diseases.
Malaysia has the most number of overweight and obese people in Asia. Obesity is
a main cause of diabetes, As a result 7 out of 10 Malaysian adults suffer from
chronic diseases.
To
achieve a healthy society, CAP is launching a Healthy Lifestyle Campaign to
promote healthy eating habits and urge consumer to avoid unhealthy foods,
especially processed ones. In relation to this matter, CAP organised a Health
Exhibition at the Penang General Hospital in 2012.
The
exhibition highlighted the problems related to high sugar, salt and trans-fat
intake. It also looks at cancer causing chemicals in cosmetics and other
important health issues. The exhibition also shows which products have high
sugar, trans-fat and salt thus helped consumers to avoid consume those product.
CAMPAIGN TO END OBESITY
Campaign
to End Obesity aims to tackle obesity issues including changes that enable more
Americans to eat healthy and be active. Since, today two third of U.S. adults
and nearly one in three children struggle because they are overweight or have
obesity. The effects of the nation,s obesity epidemic are immense. Taxpayers,
businesses, communities and individuals spend hundreds of billions dollars each
year due to obesity, including an estimated $168 billion in medical treatment.
Obesity is the reason that the current generation of youth is predicted to live
a shorter life than their parents. The Campaign works to fill this gap. By
bringing together leaders from across industry, the campaign provides the
information and guidance that will reverse one of the nation’s costliest and
most prevalent diseases.
LET’S MOVE!
Let’s
Move! Is a comprehensive initiative, launched by the First Lady Michelle Obama.
This campaign dedicated to solve the problem of obesity in the Unites State
within a generation, so that children born today will group up healthier and
able to pursue their dreams.
The
campaign was announced on February 2010 by the First Lady. She indicated the
campaign would encourage healthier food in schools, better food labelling,
ensure that every family has access to healthy, and more physical activity for
children. On the same date, President Barack Obama signed a presidential
memorandum creating the task force on childhood obesity to review current
programs and develop a national action plan.
The task force recommendation
focus on the five pillars of the First Lady’s Lets Move! Initiative:
- Creating a healthy start for children
- Empowering parents and caregivers
- Providing healthy food in schools
- Improving access to healthy, affordable foods
- Increasing physical activity
6.2 INDIRECT COMPETITORS
SPEAK UP FOR KIDS
The
Child Mind Institute launched Speak Up for kids in 2010 to provide the public
with information about children’s mental health through talks in communities
around the country. Now, in its third year, Speak Up for Kids is a month long
online campaign in May, when more than 75 partner organizations come together
to promote children’s mental health and eliminate barriers to care. The heart
of Speak Up for kids tackles the big issues facing families today.
More
than 15 million American children have diagnosable psychiatric or learning
disorder, more than the number of children who have leukaemia, diabetes and
AIDS combined. Less than half of them will ever get help, putting them at
increased risk for academia failure, alcohol and substance abuse, bullying,
conflict with their families and authorities and unemployment.
By
speaking Up for kids it will draw national attention to care and educate and
empower parents with the information and resources they need to help their
children succeed. Speaku Up for Kids have also gathered together, for easy
access, useful, parents friendly resources from mental health experts all over,
as well as the Child Mind Institute’s Symptom checker, Mental Health Guide and
Parents Guide to getting good care.
UNITE FOR CHILDREN, UNITE AGAINTS AIDS
In Malaysia and around the world, children are missing their childhood because of HIV and AIDS they are missing mothers, fathers and siblings. They also miss an education, healthcare and the chance to have a healthy future.
Unite
for Children, Unite against AIDS is a global campaign by UNICEF and UNAIDS to
alert the world to the fact that children are missing the global AIDS agenda.
The campaign was launched in Malaysia on 25 November 2005.
The
campaign aims to achieve measurable progress based on internationally agrees
goals in four key areas:
- Preventing HIV infection among children, young people and women.
- Preventing mother-to-child transmission
- Paediatric AIDS treatment
- Protection for children affected by HIV and AIDS.
To
mark the campaign launch in Malaysia, UNICEF and Institute of Health Management
announced the setting up of the IHM-UNICEF Collaborative Centre for Health
Policy, Enhancement and Appraisal. The Collaborative will conduct research in
order to provide the Malaysian Government and UNICEF information and analysis
to strengthen the decision making process.
GET ON BOARD-RAISE YOUR HAND, STOP CHILD
ABUSE NOW!
Get
on Board Campaign is a two month initiative by UNICEF and its partners to
provide the Malaysian public with a platform to learn and respond to child
abuse in the country. Launched on 6 October 2010, the exhibition located at One
Utama Shopping Mall.
The
digitally driven campaign, a first by UNICEF in the region, aims to strengthen
public understanding of child abuse and neglect by providing information on the
types of abuse, why it could happen and how to recognise symptoms in an abused
child. It also hopes to empower the public to act on behalf of children by
equipping them with protection solutions, parenting tips, action ideas and a
directory of important resources.
An
average of 7 children in Malaysia suffered abuse every day in 2008, and there
are only reported cases. Many more experience abuse in silence and behind
closed door. Abuse robs a child dignity. It can also leave invisible scars on
children, their families and society that last lifetimes. Prevention is the
best hope to improve the lives of children and their families. Putting an end
to child abuse is a shared responsibility that requires everybody to care and
act.
The
CRC states that every child is entitled to basic human rights. These rights are
is inherent to the human dignity and harmonious development of every child,
regardless of their age, gender or ethnicity. And children need to be educated
on their rights and be respected as individuals with rights.
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